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Dog is Dead brand campaign - self directed project 

The direction with this project was to conceptualise and follow through with a project entirely on our own - this included sourcing our own contect, writing our own brief and following through with deliverables. I decided to launch a revival brand campaign for the band 'Dog is Dead' in order to inject some contemporary design into their album 'All Our Favourite Stories'. 

 

My design reasoning was to visually emulate their rich and full sound, while also communicating the ethos of their album - coming of age. I did this by giving them a logo, brand guidelines, appropriate music packaging,  promotional posters and an accompanying music video. 

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